If you've visited unwilted.com recently and noticed how smoothly the bouquet-building experience flowsโthe way you can pick individual stems, mix and match, and watch a personalized arrangement come togetherโthat's not accidental. It's something we worked hard on.
Rebuy Engine, a personalization platform for Shopify brands, just published a case study on Unwiltedยฎ, and we're so grateful to share it with you.
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The Story Behind the Bouquet Builder
I ran fresh flower shops in Colorado for over a decade. I know what it's like to watch someone walk into a flower shop, slowly browse individual stems, pick this one up and put it down, hold it next to another, and gradually build something that's entirely their own.
That process, and the moment it all clicks, is part of what makes flowers feel special. Online shopping, for a long time, made that impossible. You'd pick a pre-set arrangement and hope it matched the vision in your head.
When I founded Unwiltedยฎ, recreating that in-store experience online was always the goal. Our paper flowers are already something different, but the experience of choosing them needed to match the product.
The Build Your Own Bouquet feature is our answer to that. Pick your stems. Mix your colors. Make it yours.
The Rebuy case study is really the story of how we built that. It includes the challenge of translating a tactile, in-person experience to a screen, and what it took to get it right. If you're curious about what goes into the behind-the-scenes of a small, founder-led brand, it's worth a read.
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A Thank You to Rebuy
We're genuinely honored that Rebuy chose to feature Unwiltedยฎ. For a small, handcraft-focused business, that kind of recognition means a lot.
But more than the recognition, what this represents is something simpler: the bouquet-building experience exists because we believed you deserved better than picking from a pre-made grid. Every time a customer spends time choosing stems and building something personal, that's the vision coming to life.
So thank you for shopping thoughtfully, for building beautiful things, and for being part of what makes Unwiltedยฎ worth writing about.
โ Liz & the Unwiltedยฎ Team